Flip from Gilly Hicks to Abercrombie & Fitch. This is the first Abercrombie store in London, where we executed the new Prototype. As a Concept Designer, I was exploring new and creative ways to elevate this store for Carnaby Street. By integrating textures, plants and lighting fixtures around the space brought this new concept to life. Using 2D and 3D design allowed me to achieve a strong plan to elevate the customer experience. Collaborating with the Procurement team, we executed a thoughtful concept which included bringing in strong textures such as, wood slat, chandeliers, planter boxes and arch details