BREWDOG

Conceptual Project
Brewdog

Year
11/2023

I have developed a new concept that moves away from the traditional and prototypical design of what Brewdog typically represents. My aim was to explore a unique and innovative idea that could elevate the experience of enjoying a beer to an entirely new level. To achieve this vision, I have reimagined Brewdog as an immersive Treehouse environment, where people can fully engage in a natural and captivating setting while savoring their favorite brews.

RENDERED FLOOR PLAN

As you walk through the inviting space, you’re immersed in the beauty of nature and a rich variety of textures. In contrast, Brewdog’s locations are often surrounded by the harsh, unyielding materials typically found in corporate neighborhoods. This establishment was thoughtfully designed to allow the soft, soothing elements of nature to shine through, creating a refreshing escape in those cool-toned, urban environments.