This store was a full renovation from Hollister to the new Abercrombie & Fitch experience, ‘The Getaway.’ This new experience has completely thrown away the old dark and loud Abercrombie, and has transitioned to this warm, holistic and immersive brand experience evocative of a chic hotel lobby. The store was designed to inspire feelings of stress-free excitement and provide customers a moment of escape. By integrating seating moments around the space, curated wallcoverings, lighting and textures, the store began to feel more inviting. I helped design this space with these elements in mind, and mocked up 3D renderings to allow my team to see the space visually before construction was started.