Oxford St.
Project Name
Abercrombie & Fitch, Global Buzz
Project Type
Global Buzz
Location
Oxford St. London, UK
Year
01/2025
Abercrombie transitioned a unique existing space. This was one of the first stores that debut the new and approved store design. As you walk through the space you’re greeted with tall ceilings and warm textures and materials. Trying to transform the old and iconic dark stores into a new bright, inclusive and easy to shop experience by expanding the toolkit to warmer tones throughout this space. You can see how texture, lighting and warmth takes place in this cool exterior and how it’s utilized throughout.
Explore the new toolkit of Abercrombie & Fitch. This innovative space captivates visitors with warm, inviting materials, including rich wood, textured stucco, wallcovering by Koroseal, Mosaic Entry Tile contracted by Mosaic Lettering and ceramic tile procured by Transceramica, thoughtfully integrated throughout the entire environment.
CONCEPTUAL DESIGN
We collaborate closely with a trusted vendor located in China to assist in the production of our distinctive lighting fixtures that are featured throughout Abercrombie stores. This particular endeavor was designed as a special project, which is why we chose to utilize exquisite natural alabaster stone in order to elevate the quality of the materials used throughout the store. Additionally, this choice also aims to resonate with and reflect the natural elements surrounding the store, creating a harmonious and inviting atmosphere for our customers.
